Putting a Fresh Face Foward

Why: Based on solid regional growth, Jimmy John’s leadership team was hungry to convert their Midwest sandwich emporium into a beloved national brand.

What: I amped up consumer love with a refreshed brand mission, promise, story, and marketing approach that sparked strategic activations and fully captured the brand’s authentic “Jimmy” soul.

Role                Creative Director, Copywriter, Content Strategist, Video Director

Team              Tether Agency