The Allure of Traditional Japan Gets a Facelift

Why: Tatcha founder, Vicky Tsai, approached Tether with an inspired product concept and a passionate commitment to transform it into a prestigious global brand.

What: We partnered with her to develop a foundational story platform that served as our inspiration for developing brand identity, product packaging, retail expression, digital experience — in short, every chapter of the brand story that has contributed to Tatcha’s astounding growth and success.

Role: Copywriter, Scriptwriter, Video Content Developer

Team: Tether Agency