Your Talent, Our Stage

Why: As the parent company of 22 billion dollar brands, PepsiCo has always been able to attract talent. But in such a highly competitive marketplace, they faced an ongoing challenge of attracting the right talent.

What: I refreshed their employment narrative with a new employee value proposition, “What makes you unique, makes us better”, then authored a recruitment site and toolkit that brought the proposition to life through anchor headlines, support messaging, and digital content that connected emotionally across the globe.

Role                Lead Writer, Script Writer

Team              Tether Agency