An Index of Imaginings

Why: Microsoft's Entertainment & Devices leadership was facing a significant strategic challenge. How might they share their vision of a connected future in a way that would inspire cross-enterprise engagement and spark the entire organization’s collective imagination?

What: Working collaboratively with the CXO of Microsoft Entertainment and Devices, I synthesized an extensive list of "what-ifs" into an actionable vision of the future. Then led our agency content team to disrupt expectations by going "old school"– designing and delivering Cumularity, a 123-page book-as-manifesto on the connected future of entertainment that was shared across the whole Microsoft mothership.

 Role                Creative Director, Content Strategist, Writer

Team              Tether Agency