From Tech Darling to Mainstream Player

Why: Sonos had reached a critical inflection point. It was time to evolve from a product-centric consumer electronics company into a full-fledged, experiential brand.

What: Working hand in hand with marketing and brand design, I repositioned the existing product portfolio as a coordinated, cross-enterprise mission to reinvent how the world listens. Then translated this foundational concept into a new brand promise, voice, strategic messaging, and story platform that successfully humanized the Sonos experience and doubled consumer awareness for three consecutive years.

 Role                Lead Writer, Content Creator

Team              Sonos Brand Creative